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DID YOU KNOW , SKIMS & Good American are both co-owned by a Black Woman ?

  • Writer: Brian Young
    Brian Young
  • Mar 17, 2022
  • 1 min read

Updated: Mar 18, 2022


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Most people hear "Skims" & "Good American" and automatically think of Kim & Khloe Kardashian. However, most people do not know that their co-founding partner Emma Grede is a Black Woman!



Emma Grede is an entrepreneur from London, UK. Emma may be a new name to you, but she founded ITB, an influencer agency back in 2008. Her agency has worked with huge celebrities that include Kerry Washington, Hailey Bieber, & Gabrielle Union, to name a few.


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In 2016, Emma took a leap of faith (lol) & partnered with Khloe Kardashian to launch Good American. Good American, is a denim-apparel company that is sold online and can be found in some retail stores like Nordstrom.

Emma & Khloe reached a million dollars (1mm) in sales on their FIRST DAY. I only laughed in my previous statement because this is what I would expect with the concept of Emma’s brains partnering with a Kardashian.

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Emma's other company, SKIMS is already one of the top shapewear companies in the world! Spanx better watch out because SKIMS has only been around since 2018. Another partnership with a Kardashian, shows another skillfully calculated chess move by Emma.


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According to Life & Style Magazine, Emma has a net worth of $5 million dollars and now sits as a guest SHARK on Shark Tank.

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